ABOUT

Accenture Song, Global Gen AI & Spatial, Experience Design & Production Director. Ex Head of Innovation @ Droga5 and offspring production studio, Second Child.

25 years in design, marketing, art, culture, and technology. Leads creative teams including designers, producers, and technologists across industries.

Combines art, science, film, and tech to push boundaries for work that's beautiful to feel and remember, logically executed and built to last.

Fosters unconventional partnerships that cross the average spectrum of agency/client work. Developed and produced emerging art/tech projects featured at Sundance, SXSW, Tribeca and Venice Film festivals for past 6+ years: Tree VR (2017), Living Distance (2020), Procession AR (2021), Forager (2023).

NOTABLE CLIENTS

New York Times, Google, Meta, Under Armour, Dwayne Johnson, UNICEF, New Museum, Mailchimp, LVMH, JPMorgan Chase, Adobe, Department of Culture and Tourism, AE, Coca-Cola.

KEY PROJECTS

Developed Tree VR, multisensory XR project; premiered at Sundance, Tribeca and Cannes Film Festival in 2017; tours globally @ TED, World Economic Forum, United Nations continues to reach tens of thousands participants.

Living Distance (2020)

Procession AR (2021)

Forager (2023)

AWARDS & RECOGNITION

2018 Webby Award (film & interactive video), Cannes Grand Prix Winner, 2014 Under Armour, 2018 Mailchimp, FWA (2012-2022).

ADDITIONAL ROLES

Former Ambassador Board Member at Pioneer Works (NYC non-profit); recurring judge for Webby's, D&AD Impact, Telly and AICP Awards; Tribeca Film Festival Immersive advisor.